Bold, eye-catching, but still efficient.

That’s what the board of directors of the annual Somerville St. Patrick’s Day Parade and I strove to achieve with this website redesign. The original was sufficient, but didn’t have the modern flair (or amenities) that make good websites work in the present age.

Several additions included: videos and photos, a frequently asked questions page, a more streamlined parade lineup approach that helps participants figure out where they need to go the day of the parade, and more.